About Us

Netmedia Ltd. owns and operates the Parents Booking. Netmedia has a 25+ year history of producing high-quality online solutions for businesses and organisations of all types. Although our head office is based in Inverness, we’re located across Scotland, including at the Bonnington Bond in Edinburgh.

How did Parents Booking start?

Back in 2008 it became clear to us that parents’ evening appointments should be being made online. It may seem a niche idea, but we knew a lot of teachers, and it seemed a problem we could crack using our know-how.

After some market research we discovered there was an appetite for this type of product. We launched the world’s first ‘Parents’ Evening Booking System’ at a time when schools had not quite committed to cloud-based software solutions, but we quickly became part of the furniture at some of the UK’s most prestigious schools.

We recently changed our name from Parents’ Evening Booking System to Parents Booking, reflecting our ever-widening range of #EdTech talents that include event, club, trip and other school ‘bookings’ which can be made with us, online. We’re used by over 1700 schools across four continents, and growing rapidly. We are partnered with some of the UK’s biggest and best-loved #EdTech providers and integrate with all of the UK’s major MIS databases.

Meet the Team


Managing Director

As Managing Director but a natural innovator, Alasdair organises strategy and long-term focus of the Parents Booking while also managing Netmedia Ltd., our parent company.



Rob is responsible for the product, its architecture and its development, managing a team of developers and testers. Rob's product expertise is second to none.



Will is responsible for domestic and foreign new business, our partnerships, the sales team, our marketing and both the demonstration and training teams.


Lead Developer

Jothsna is the most technically gifted member of the team and manages the maintenance as well as development of new functionality throughout the product.



Account Manager

Stephanie is responsible for the onboarding, training and account management of new customers and triallists, as well as managing training with partners' sales and learning teams.