About Us

Netmedia Ltd. owns and operates the Parents’ Evening Booking System. Netmedia has a 20+ year history of producing high-quality online solutions for businesses of all types. Although our head office is based in Inverness, we’re located across Scotland, including at the Bonnington Bond in Edinburgh.

How did Parents’ Evening Booking System start?

Back in 2008 it became clear to us that parents’ evening appointments should be made online. It may seem a niche idea, but we knew a lot of teachers, and it seemed a problem we could crack using our know-how.

After some market research we discovered there was an appetite for this type of product. We launched with the world’s first online parents’ evening software at a time when schools were still buying into cloud-based software solutions, but we quickly became part of the furniture at some of the UK’s most prestigious schools.

It’s taken around 50,000 hours of hard graft, but the Parents’ Evening Booking System is now used by over 1500 schools across four continents, and its use is growing rapidly. We are partnered with some of the UK’s biggest and best #EdTech providers and all of the UK’s major MIS databases.

Meet the Team


Managing Director

As Managing Director, Alasdair organises strategy and long-term focus of the Parents' Evening Booking System while also managing NetMedia Ltd., our parent company.



Rob is responsible for the product and its development, managing a team of developers and testers. Rob's product expertise is second to none at the company.



Will is responsible for domestic and foreign new business, our partnerships, the sales team, marketing and both the demonstration and training teams.


Lead Developer

Jothsna is the most technically gifted member of the team and manages the maintenance as well as development of new functionality throughout the product.


Web Design

Ruaraidh is the newest member of the team, responsible for the software's appearance, as well as playing an important role in new feature design.